With the rise of fast fashion and e-commerce over the past few decades, the world has been flooded with quickly made polyester items—produced with little care, consumed rapidly, and disposed of without a care.
When Sweta, our founder, started living and working outside India ten years ago, she had no idea that finding clothing that was stylish, well-crafted, free from polyester, and made with care instead of in exploitative sweatshops would become such a challenge.
Born and raised in India, heritage textiles were woven into the fabric of Sweta’s life. She yearned for a connection to the beauty and craftsmanship she cherished, and on every visit home, she’d bring back unique pieces that reminded her of the magic she missed. For years, she continued shopping for her wardrobe and home decor from artisans and homegrown brands during her annual trips to India.

This longing for India’s handcrafted beauty resonated with others. The admiration for Sweta’s wardrobe and home decor, paired with the shared disappointment at their scarcity, sparked an idea. In 2024, Charkha & Loom was born, blending tradition with modernity to bring these cherished, lovingly-made Indian crafts to the world.
At Charkha & Loom, we showcase a diverse range of products rooted in Indian heritage crafts, thoughtfully designed for a modern, global lifestyle. For those who value the beauty of cultures, craftsmanship, and the stories behind them, Charkha & Loom is a destination for authentic, beautifully crafted, and ethically made clothing and decor.

“We don’t send you just clothes; we send you love, wrapped in a fabric.”

Sweta Pandey

Each piece is a statement, crafted with the finest natural fibers for comfort and luxury. Our skilled artisans pour their passion into every stitch, creating designs of exceptional quality. Every stitch is a labor of love, reflecting the meticulous attention to detail that goes into each creation. We cater to those who value unique style and quality, offering timeless pieces that elevate your wardrobe.

At Charkha & Loom, we’re passionate storytellers. Each piece connects India's rich textile heritage with the modern world. By collaborating with skilled artisans, we infuse their craftsmanship into every garment. We advocate for thoughtful practices and ethical sourcing, ensuring each purchase supports both the artisan and the mindful consumer.

Charkha & Loom aims to provide you with luxurious, handcrafted apparel rooted in the heritage and history of India, showcasing modern designs made from heritage Indian textiles by skilled artisans.

Our vision is to raise awareness of India's diverse crafts and textile processes, creating a global community that not only appreciates but also embraces and integrates the rich heritage and history of Indian textiles into everyday life through our premium products.